TikTok CPM by country: where creators earn the most

Two creators can post the same video, get the same views, and earn wildly different amounts — because CPM (the money advertisers pay per 1,000 views) depends heavily on where the audience is. That's why an account's registration country is one of the strongest signals of its earning potential.

What CPM and RPM mean

CPM is what advertisers pay per 1,000 impressions. RPM is what the creator actually keeps per 1,000 views after the platform's cut. Higher-value markets have higher CPMs, so the same view count earns far more there.

Which countries have the highest CPM?

As a rough tier list (rates shift constantly):

• Top tier: United States, Australia, United Kingdom, Canada, and Western Europe (Germany, France) — the highest CPMs.
• Mid tier: Japan, South Korea, Italy, Spain, and other developed markets.
• Lower tier: many high-population markets in South/Southeast Asia and Africa — huge audiences, but lower ad rates.

Why this matters before a collaboration

A viral account in a low-CPM country can look identical to one in a top-tier market until you check where it's based. If you're paying for a promotion or buying an account, the registration country tells you whether the audience is in a market advertisers actually pay for.

Check an account's country first

Before you judge an account's value, confirm its region. Enter the username into TikCountry to see its registration country in seconds. Browse our TikTok markets by country guide to see where each country sits, and read which countries can monetize.