TikTok users by country (2026): top markets

TikTok has grown into one of the world's largest platforms, but its audience is spread unevenly across the globe. A handful of countries account for a huge share of all users — and knowing which market an account belongs to tells you a lot about its reach and earning potential. Here's a look at the top TikTok markets in 2026, plus how to check which country any account is registered in.

Top TikTok markets in 2026

• 🇺🇸 United States — roughly 150 million users; the biggest ad-revenue market. Check US accounts →
• 🇮🇩 Indonesia — around 110–160 million users; a TikTok Shop powerhouse. Check Indonesia accounts →
• 🇧🇷 Brazil — about 100 million users; the largest Latin American market. Check Brazil accounts →
• 🇲🇽 Mexico — ~80–90 million; the biggest Spanish-speaking LatAm market. Check Mexico accounts →
• 🇵🇰 Pakistan — ~60–67 million; a large South Asian market. Check Pakistan accounts →
• 🇵🇭 Philippines — ~56–62 million; among the most engaged in SEA. Check Philippines accounts →
• 🇻🇳 Vietnam — ~40–65 million; fast-growing in Southeast Asia. Check Vietnam accounts →
• 🇹🇭 Thailand — ~34–50 million; strong social commerce. Check Thailand accounts →
• 🇳🇬 Nigeria — tens of millions; Africa's fastest-growing market. Check Nigeria accounts →
• 🇬🇧 United Kingdom — a leading, high-CPM European market. Check UK accounts →
• 🇩🇪 Germany — among the largest in Western Europe. Check Germany accounts →
• 🇫🇷 France — a leading, high-CPM Western European market. Check France accounts →
• 🇮🇹 Italy — a major Western European market. Check Italy accounts →
• 🇪🇸 Spain — European ad value + a big Spanish-speaking audience. Check Spain accounts →
• 🇨🇦 Canada — a premium, high-CPM North American market. Check Canada accounts →
• 🇦🇺 Australia — one of the highest-CPM markets in the world. Check Australia accounts →
• 🇯🇵 Japan — a premium East Asian market with a distinct culture. Check Japan accounts →
• 🇮🇳 India — historically one of the biggest markets (banned, but still active). Check India accounts →
• 🇷🇺 Russia — a large European market with local restrictions. Check Russia accounts →
• 🇹🇷 Turkey — a major market bridging Europe and Asia. Check Turkey accounts →
• 🇪🇬 Egypt — one of the largest markets in MENA. Check Egypt accounts →
• 🇸🇦 Saudi Arabia — very high penetration and CPM. Check Saudi accounts →
• 🇦🇪 United Arab Emirates — one of the highest-CPM markets. Check UAE accounts →
• 🇰🇷 South Korea — a premium East Asian market. Check Korea accounts →
• 🇲🇾 Malaysia — a TikTok Shop stronghold in SEA. Check Malaysia accounts →
• 🇧🇩 Bangladesh — a large, fast-growing South Asian market. Check Bangladesh accounts →
• 🇦🇷 Argentina — a major Spanish-speaking LatAm market. Check Argentina accounts →
• 🇨🇴 Colombia — a fast-growing LatAm market. Check Colombia accounts →
• 🇳🇱 Netherlands — a high-CPM Western European market. Check Netherlands accounts →
• 🇵🇱 Poland — a leading Central European market. Check Poland accounts →

Why the market matters

Where an account is registered shapes two things: who first sees its content, and how much it can earn. An audience concentrated in a high-value market like the US or UK is worth far more per view than the same numbers in a low-CPM region. That's why marketers, buyers and creators check an account's country before making decisions.

How to check which country an account is from

You don't have to guess. Enter any public username into TikCountry and press Look up — you'll get the account's registration country and region in seconds, along with its hearts, followers and videos. For a full walkthrough, see how to check a TikTok account's country.